Revenue Leak Finder · 5 minutes

Find out exactly where your business is losing revenue

Most businesses waste money fixing the wrong thing first. 12 questions and you'll know exactly where to start.

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Average job value (€) (what you typically invoice per completed job)

🔒 Your answers are only used to generate your personalised report

Section 1 of 3 · Lead Generation

How are new clients finding you right now?

Before anything else, we need to understand how consistently new work is coming in, and how much depends on things you can't control.

Where do the majority of your new clients come from?

Almost entirely word of mouth: referrals and people I already know

Mix of word of mouth and some online, but online isn't consistent

Mostly online: Google, social media, or ads bring reliable new clients

Roughly how many new enquiries do you receive per week?

Count everything: calls, WhatsApp, form fills, Facebook messages, emails

Fewer than 5, it's quiet and we could handle a lot more

5–12, a reasonable flow but not always consistent

More than 12, busy and sometimes a struggle to keep up

Have you ever run paid ads for your business (Facebook, Google, or anything similar)?

Never, I've always relied on word of mouth

Tried it and it didn't work. Spent money and got little back.

Running ads now, but results are inconsistent

Yes, ads are working and I'm looking to scale or improve

How many Google reviews does your business currently have?

Fewer than 10, very few or almost none

10–30, some reviews but fewer than most of my competitors

More than 30, solid count and I look credible online

Section 2 of 3 · Lead Conversion

What happens after an enquiry comes in?

Getting an enquiry is step one. This section looks at how many of those enquiries actually become booked jobs, and where they're slipping through.

When a new client contacts you during business hours, how quickly do you typically respond?

When I have time, sometimes hours later or the next day

Usually same day, within a few hours

Within the hour. I know speed matters and I prioritise it.

We have an automated system that responds immediately

What happens when someone calls or messages you outside business hours or on weekends?

Nothing, they wait until I get back to them, sometimes the next day

I try to respond same evening or next morning, but it's not always possible

An automated message confirms their enquiry immediately

Someone always answers. We have coverage around the clock.

How often do booked jobs not show up or cancel at the last minute?

Rarely or never, it's not a real problem

Occasionally, maybe once or twice a month

Regularly, 3 or more per month. It costs me real money.

What do you do with leads who contacted you but didn't book right away?

Nothing. If they don't book immediately, I assume they've moved on.

I occasionally follow up manually, but not consistently

We have an automated follow-up sequence: SMS, email, or both

Section 3 of 3 · Repeat & Reviews

Are you building on the clients you already have?

Your existing clients are the warmest asset in your business. This section looks at whether completed jobs are turning into reviews and repeat work.

After completing a job, do you have a process to ask the client to leave a Google review?

No. I don't have a process, it happens if they feel like it.

Sometimes, if I remember or if they were clearly happy

Always. We send an automated request after every completed job.

Do you have any system to re-engage past clients (seasonal reminders, check-in messages, or special offers)?

No. Once a job is done, I don't contact them again.

Occasionally, I might reach out to a good customer, but it's ad hoc

Yes. We have something systematic running consistently.

Investment

What are you currently spending on marketing each month?

Include everything: ads, agencies, directories, tools, SEO. This shapes which gaps are worth acting on first. There's no wrong answer.

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Revenue Leak Finder: Results

Your Diagnostic Report

0

/ 100

Calculating…

Estimated Monthly Revenue at Risk

€0

From missed & unanswered enquiries€0

From leads going cold without follow-up€0

Annual missed revenue€0

Directional estimates based on your answers, conversion rate research, and industry benchmarks. Actual figures will vary by business and market conditions.

Health Score by Area

Lead Generation

0%

Lead Conversion

0%

Repeat & Reviews

0%

Your Priority Action Plan

Next step

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